16 Reasons Why Your Facebook Ads Fail 2 So in my previous post, I expatiated on the first eight of 16 Reasons Why Facebook Ads Fail. If you haven’t read that, you should read the first part here before this for a better understanding of these reasons. Remember, Facebook ads are great for any business if […]

16 REASONS WHY YOUR FACEBOOK ADS ARE FAILING Facebook makes billions of dollars (trillions of Naira) selling advertising to their 2.2 billion users. When quizzed about the revenue source of Facebook, “Senator, we run ads” was Mark Zuckerberg’s response during a session with a committee set up by the US Senate to look into Facebook’s […]

Credits: Marketing Quotes Three months ago, a client of ours – then a prospect – spent N500, 000 on a radio ads on a popular station in Lagos. They were promised a reach of 12 million listeners are peak period! What does that even mean?  In case you’re wondering, the radio station meant the following: […]

WOMEN BUSINESS OWNERS ONLY! GET A UNITED STATES BANK ACCOUNT FOR FREE! If you are an African business seeking to sell your products/services to an international audience, this is for you! Getting an international payment gateway used to be possible only by making a trip abroad to open a US bank account. Stripe Atlas is […]

Avoid My Whogohost Domain Mistakes I have been using WordPress for a while – since 2009 actually – and I have used 4 different web hosts – Hostgator, Go Daddy, Bluehost and Whogohost. During this time, I have bought more than 30 domain names.I have been using whogohost as my web host for a few years now […]

    Blockchain is changing the world fast. The blockchain technology is to be used to transform the jewellery business globally and every business in it, the questions many African farmers will ask is about blockchain and subsistence farming in the continent. So let us ask on their behalf: “Will blockchain help subsistence farmers in Africa? If Yes, then […]

When you embrace blockchain technology, you have taken the first step to owning the future. Blockchain technology presents the opportunity to truly change the way markets and companies are run because it will lead to greater transparency, build unshakable trust, help get rid of redundant processes, and improve the efficiency of otherwise inefficient systems. Blockchain […]

  This post is about how IBM and a consortium will be applying blockchain technology to jewellery business.   In today’s jewellery market, there still growing concern on the history of diamonds and their manufacture. Up until now, providing historic details of a girl’s best friend is not yet standard practice. The Kimberley Process was […]

  Blockchain is the Future of Social Media. Why are we so bold to make this assertion? You will find out in few minutes if you read on. Evolution in technology space is in a given. It will always happen. The problem is that most of us don’t expect it and respond too late. We […]

  When businesses adopt blockchain technology, they will profit from immensely. The focus of blockchain is on the banking and financial sector at the moment mostly because blockchain can speed up money transfers and minimize associated costs. Here are some reasons blockchain technology will benefit your business in the nearest future.   1. INTEGRITY AND […]